I thought you just turned up and spoke!

I’d like to briefly share with you 2 quick examples as to why not everyone who speaks is a speaker, and why not everyone who listens is your audience!

Not all those who speak are speakers

Whenever I’m not speaking at events or preparing material, I also like to attend conferences and listen to other speakers.  I’m not some crazy kind of stalker, or recluse; simply someone who enjoys being inspired by others and likes to see whats popular and ‘working’ in the industry right now.

I was recently invited to an evening event, where 3 speakers were billed (none of whom I’d heard speak before), all of whom had a well presented Speaker Bio, and 2 of whom were speaking on issues very close to me.  The event was less than 30mins drive from my home, and on an evening I had little else on.

I attended with much interest, looking forward to being inspired by others and their stories.  However, what unfolded was anything but inspirational. The first speaker appeared to use her book as a permanent clip board, fixed within her hand, cover showing as if a mini sandwich board strapped to her hand!  It took me a while to determine WHY (other than the continued promotion of) would she so prominently hold this book in front of her.  It took me 10mins or so, to realise behind the book were a series of prompt cards for her, being cleverly hidden by the book.  I could begin to excuse this slightly if it wasn’t that she was using the prompt cards to remind her of her story!

FIRST LESSON in becoming a speaker – KNOW your material!

Another speaker opted to use slides to support his presentation. I’m a big fan of slides after all “A picture paints a thousand words” and images can instantly invoke powerful emotion.  However, I’d prefer each slide not to be surrounded by a thousand words, which the speaker felt compelled to turn their back to the audience and read from each slide!

SECOND LESSON in becoming a speaker – Use props appropriately.

The other speaker bounded onto the stage and immediately engaged with the audience. His voice was clear, the volume was just right and his tone pleasant to listen to.  I sat back in my chair and began to get inspired. However, began to get a creek neck, as I found myself continually following his frantic pacing up and down the stage! Up and down, speaking faster and faster, as he himself became more excited by his content. Faster and faster, louder and louder, left, right, left…..

THIRD LESSON in becoming a speaker –  Pace, Position, Posture

I know there are many styles of presenting, there are numerous theories surrounding engagement and audience participation. I understand everyone has to have their own individual take on how they present their story.  But a fundamental issue remains here: It’s not about you!  It’s always about THEM.

The difference between someone who speaks and a professional speaker, starts and ends with the audience, and the emtion you invoke within them to empower them to do or say or think differently from that moment onwards.  It’s not about the words you say or the sotries you share, but the emotions you invoke within them which creates a lasting (sometimes life changeing) impression.

Learning how to craft a speech that you know prior to even entering stage is an art, a craft so many profess to, yet so fewer ever take the time and consideration to master.

Listen to me…

My second quick story is the other side of speaking.  Not the motivational stage stuff, but the event and management of it!  The BUSINESS of speaking.I was recently approached by the organiser of an event (Not an event organiser) to enquire if I was available to speak at an event they were hosting this Autumn.  She had seen a previous post I had placed on LinkedIn and begun following me, then more recently watched a video I uploaded on Youtube.

I was recently approached by the organiser of an event (Not an event organiser) to enquire if I was available to speak at an event they were hosting this Autumn.  She had seen a previous post I had placed on LinkedIn and begun following me, then more recently watched a video I uploaded on Youtube.

She initially emailed asking if I might be available on the date for the event, and comments on how she had been inspired to call by my post and video.  She advised me more about the event, and in return I spoke about my experience and area of expertise as a speaker, and we agreed I would be a ‘good fit’ for their audience and required outcomes.
I asked if she’d like to go through my booking inquiry sheet over the phone or have it emailed to her. She advised she was happy to progress over the phone, so I began running through the list of questions I ask every enquirer in order to ensure we are both in agreement as to who, what, where, when and how this event is going to be the success it deserves to be.

Halfway through the form, she interrupted to advise me “Oh my god, how do you know to ask all of this stuff? I just thought you’d turn up and speak!” It appears she had taken very little of the questions I was asking into any consideration and was mildly panicking that the event was nowhere near as far through being planned as she had first thought, based on my questions!

I offered her our complimentary guide to planning a Successful Event which she very gratefully accepted and requested I also include the booking enquiry form to complete once she has taken everything else on the list into consideration!

I privately offered feedback to each of the three speakers in my first example, and am pleased to advise all took the observations and feedback well, and we are now engaged in working to review and amend the concerns I raised, to improve and propel them and their speaking careers forward.

The event organiser has returned both enquiry sheet and payment, the event is in a couple of months, I’ll let you know how it goes!

ADD A ZERO

Most of the business owners I know, were looking forward to the 25th December, not for the turkey and all the trimmings, the odd glass or port and the odd mince pie, but for the opportunity to simply ‘close shop’ turn off the emails and the phone and have some down time!

However, for me it gave the perfect opportunity to catch up with a whole pile of books I’d been meaning to get through, and to come up with some BRAND NEW CONTENT!

As a speaker I’m also looking to improve, and whilst the testimonials and feedback are always positive, there always the opportunity to further improve content or delivery.

This year, I’m particularly excited because my brand new keynote is something like I’ve never delivered before!  All the material is my own, its all been tested and I’ve got some amazing evidence through case studies (from my work as a success strategy coach within My TrueNORTH) to validate my findings.

Along with the keynote, I’m busy writing a book, recording a whole series of downloadable video’s and audio files and working with the IT team on a new microsite and all the SEO / Analytics data required to make this my best work yet!

In January 2017 I launched the ADD A ZERO Business Challenge, and this keynote supports this by challenging business owners to determine what it will take to ADD A ZERO!

The importance of feedback

The last chapter of the book is all based around feedback and its importance in our own journey of self development and personal achievements.

I’ve suggested several times both within the book, my blogs and video’s the power of a ‘Secret Shopper!’ someone who can offer us constructive feedback on the customer experience as it really is, not what we hope and perceive it to be.

It is therefore with both humble and grateful thanks that I share the most recent feedback we’ve received from other readers willing to post this on the books amazon page (It doesn’t matter where you purchased the book from, amazon is by far the largest and most public platform to be able to share this and so the method of choice)

5* GREAT BOOK: Simple, effective, great for those wanting a mindset change for business. Would recommended to those either starting out or wish to learn valuable lessons.

5* UNPRETENTIOUS, SIMPLE AND CLEARLY ARTICULATED: Books like this have been written before but this is different because this doesn’t read like a management text book and all the messages are very simple and too many people deliberately set out to make the simple as complex as possible. It is written in a language that is understandable, simple and unstuffy. Also, the book is economic on words – once you’ve got your message across, why say more. Concise and to the point……

5* A MUST READ: I read Jay Allen’s book after having the privilege of meeting him in person. The book is a no nonsense approach to practical solutions and common sense dictates where other have failed. Tied in with his personal experiences through the military, what Jay talks about becomes very real.

If we always do, what we’ve always done…

If you always do what you’ve always done, then you’ll always have, what you’ve already got

We know the quote, yet so many people in business and in life continue to do the same thing time after time after time expecting a different result.

I remember vividly joining the army.  I was a couple of years older than the majority of other lads joining into my platoon that September morning, as I’d already completed 2 years at college rather than joining straight from school.

I’d lived in my own flat, earned and managed my own money; I’d be independent for a few years already and thought I had a ‘head start’.

However there is a specific way to do everything in the army, from folding blankets to brushing your teeth, from ironing, shaving, polishing boots and walking EVERYTHING had to be taught to us as a ‘body of men’.

There is also the phrase “You can’t teach an old dog new tricks” but the Army were adamant they would try anyway, and so rather than teaching ‘kids’ straight from school what an iron was, I had to unlearn everything I’d previously done, to then learn the ‘right’ way of doing things.

It’s funny that when we learn something, or often teach something to ourselves, we find A way of doing it that works for us, but then become so entrenched in that being the ‘right’ way that we defend it to the hilt whenever challenged without considering whether a different way might actually be easier, less time consuming, less costly and simply BETTER!

I’ve learnt over time to subscribe to another well know quote:

Before you have an opinion, walk a mile in the other persons shoes

At least your then a mile away, AND you have their shoes!!!

Never be fearful of change, its actually the new constant!

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Copyright © 2016 - Jay Allen | jay@jayallen.uk | www.facebook.com/JayAllenUK/