Category: Speaker

I thought you just turned up and spoke!

I’d like to briefly share with you 2 quick examples as to why not everyone who speaks is a speaker, and why not everyone who listens is your audience!

Not all those who speak are speakers

Whenever I’m not speaking at events or preparing material, I also like to attend conferences and listen to other speakers.  I’m not some crazy kind of stalker, or recluse; simply someone who enjoys being inspired by others and likes to see whats popular and ‘working’ in the industry right now.

I was recently invited to an evening event, where 3 speakers were billed (none of whom I’d heard speak before), all of whom had a well presented Speaker Bio, and 2 of whom were speaking on issues very close to me.  The event was less than 30mins drive from my home, and on an evening I had little else on.

I attended with much interest, looking forward to being inspired by others and their stories.  However, what unfolded was anything but inspirational. The first speaker appeared to use her book as a permanent clip board, fixed within her hand, cover showing as if a mini sandwich board strapped to her hand!  It took me a while to determine WHY (other than the continued promotion of) would she so prominently hold this book in front of her.  It took me 10mins or so, to realise behind the book were a series of prompt cards for her, being cleverly hidden by the book.  I could begin to excuse this slightly if it wasn’t that she was using the prompt cards to remind her of her story!

FIRST LESSON in becoming a speaker – KNOW your material!

Another speaker opted to use slides to support his presentation. I’m a big fan of slides after all “A picture paints a thousand words” and images can instantly invoke powerful emotion.  However, I’d prefer each slide not to be surrounded by a thousand words, which the speaker felt compelled to turn their back to the audience and read from each slide!

SECOND LESSON in becoming a speaker – Use props appropriately.

The other speaker bounded onto the stage and immediately engaged with the audience. His voice was clear, the volume was just right and his tone pleasant to listen to.  I sat back in my chair and began to get inspired. However, began to get a creek neck, as I found myself continually following his frantic pacing up and down the stage! Up and down, speaking faster and faster, as he himself became more excited by his content. Faster and faster, louder and louder, left, right, left…..

THIRD LESSON in becoming a speaker –  Pace, Position, Posture

I know there are many styles of presenting, there are numerous theories surrounding engagement and audience participation. I understand everyone has to have their own individual take on how they present their story.  But a fundamental issue remains here: It’s not about you!  It’s always about THEM.

The difference between someone who speaks and a professional speaker, starts and ends with the audience, and the emtion you invoke within them to empower them to do or say or think differently from that moment onwards.  It’s not about the words you say or the sotries you share, but the emotions you invoke within them which creates a lasting (sometimes life changeing) impression.

Learning how to craft a speech that you know prior to even entering stage is an art, a craft so many profess to, yet so fewer ever take the time and consideration to master.

Listen to me…

My second quick story is the other side of speaking.  Not the motivational stage stuff, but the event and management of it!  The BUSINESS of speaking.I was recently approached by the organiser of an event (Not an event organiser) to enquire if I was available to speak at an event they were hosting this Autumn.  She had seen a previous post I had placed on LinkedIn and begun following me, then more recently watched a video I uploaded on Youtube.

I was recently approached by the organiser of an event (Not an event organiser) to enquire if I was available to speak at an event they were hosting this Autumn.  She had seen a previous post I had placed on LinkedIn and begun following me, then more recently watched a video I uploaded on Youtube.

She initially emailed asking if I might be available on the date for the event, and comments on how she had been inspired to call by my post and video.  She advised me more about the event, and in return I spoke about my experience and area of expertise as a speaker, and we agreed I would be a ‘good fit’ for their audience and required outcomes.
I asked if she’d like to go through my booking inquiry sheet over the phone or have it emailed to her. She advised she was happy to progress over the phone, so I began running through the list of questions I ask every enquirer in order to ensure we are both in agreement as to who, what, where, when and how this event is going to be the success it deserves to be.

Halfway through the form, she interrupted to advise me “Oh my god, how do you know to ask all of this stuff? I just thought you’d turn up and speak!” It appears she had taken very little of the questions I was asking into any consideration and was mildly panicking that the event was nowhere near as far through being planned as she had first thought, based on my questions!

I offered her our complimentary guide to planning a Successful Event which she very gratefully accepted and requested I also include the booking enquiry form to complete once she has taken everything else on the list into consideration!

I privately offered feedback to each of the three speakers in my first example, and am pleased to advise all took the observations and feedback well, and we are now engaged in working to review and amend the concerns I raised, to improve and propel them and their speaking careers forward.

The event organiser has returned both enquiry sheet and payment, the event is in a couple of months, I’ll let you know how it goes!


Most of the business owners I know, were looking forward to the 25th December, not for the turkey and all the trimmings, the odd glass or port and the odd mince pie, but for the opportunity to simply ‘close shop’ turn off the emails and the phone and have some down time!

However, for me it gave the perfect opportunity to catch up with a whole pile of books I’d been meaning to get through, and to come up with some BRAND NEW CONTENT!

As a speaker I’m also looking to improve, and whilst the testimonials and feedback are always positive, there always the opportunity to further improve content or delivery.

This year, I’m particularly excited because my brand new keynote is something like I’ve never delivered before!  All the material is my own, its all been tested and I’ve got some amazing evidence through case studies (from my work as a success strategy coach within My TrueNORTH) to validate my findings.

Along with the keynote, I’m busy writing a book, recording a whole series of downloadable video’s and audio files and working with the IT team on a new microsite and all the SEO / Analytics data required to make this my best work yet!

In January 2017 I launched the ADD A ZERO Business Challenge, and this keynote supports this by challenging business owners to determine what it will take to ADD A ZERO!

7 Steps to Effective Communication

Effective communication is an important part of business success. To establish good business communication, it helps to have a blueprint of the 7 C’s of effective communication. You can use your list of communication “C” words to create efficient communication at all levels of your company, and to help make interactions with customers more effective as well.

In business it pays to get to the point quickly. Effective business communication uses concise and straightforward language that gets the point across completely and in a manner that encourages efficient action.


Plan your business communication carefully so you get all of the information to your recipient the first time. If you leave out important information in your initial correspondence, that will cause a series of problems that will take time to repair


It is important to present your information in a conversational tone that invites interaction, rather than a confrontational tone that can cause an argument. Effective communication presents the information in a manner that is not emotional but instead professional.


With a business communication, you sometimes get only one chance to make your point. If your information is misunderstood, you may not have the opportunity to correct it before it escalates into a problem. When you present your information, be sure to do so in a clear voice that allows every word to be understood.


When speaking to business associates or customers, always open the conversation to questions and clarifications. When you finish a statement, allow a moment for the other person to ask a question before you go on to your next part. When you answer a question, be sure the answer is understood before moving on in the conversation.


An air of confidence in your conversation helps add credibility to your information. Present your data with a clear and commanding tone that indicates that you know the subject you are speaking about and that the information being presented is valuable.


Always check your data and facts before giving a business presentation of any kind. You may have useful ideas, but if they are accompanied by incorrect information, the power of your ideas is lost.

Outside of my role as an International Keynote speaker and author of this book, I’m also founder of the Ethical Coaching Consultancy, My TrueNORTH.  We work with business owners to help them overcome the hurdles they are currently facing to enable the significant and sustainable growth of both them and their businesses.

Having won a Global ‘Big Impact to Business’ Award as a keynote speaker specialising in the Clarity of your communication. I’m often billed as the speaker thats combats your conversion communication.  To learn more simply email Enquiries@MyTrueNORTH.Biz and ask about our complimentary coaching call offer.

Influence 2015

I’m really excited to be invited as Keynote Speaker at Influence 2015, The only influential marketing event available to switched-on owner-managed business owners and marketing managers in the UK.

Influence 2015, will expose you to some of the best marketing minds in the country. What’s more, you’ll be able to tap into their catalogue of expertise and walk away with a clear and confident plan of action.

Designed for Owner-Managed Businesses and Marketing Managers, seeking to shape up their marketing for 2015 and beyond.  Staying competitive and seen!

Influence 2015 will cover a wide range of topics from:

  • Data Collection and what to do with it,
  • Niching your business,
  • Clarity of your Message and much more.

You’ll leave the conference with key strategies you can apply immediately to your business.

You’ll receive your own workbook designed to help you work through each session. Enabling you to pinpoint the crucial elements that you can apply to your own 2015 marketing strategy. Making a great source of reference and perfect to keep as part of your ongoing marketing toolkit.  This structure will ensure you can start implementing what you’ve learnt immediately.

Only 120 delegates can take part in the most inspirational, yet highly exclusive marketing conference of the year!

Included in your ticket price:

  • Lunch and Refreshments throughout the day – network opportunities with other delegates.
  • Access to the business exhibition stands – ask the experts!
  • Workbook – with exercises from each speaker, keeping your notes in one place!
  • Goodie Bag – with valuable vouchers and giveaways to support you during 2015 and beyond!
  • Business Related Raffle Prizes – all money received will be donated to charity
  • FREE All day Parking
  • FREE Wi-Fi

Why not join me and the other speakers for a day of significant Influence.

Copyright © 2016 - Jay Allen | |