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Motivational and International Keynote Speaker Jay Allen

x2 Global Award Winner

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I thought a speaker just turned up and spoke!

5th August 2018 By Jay Allen Leave a Comment

just get up and speak

I’d like to briefly share with you 2 quick examples as to why not everyone who speaks is a speaker, and why not everyone who listens is your audience!

Not all those who speak are speakers

Whenever I’m not speaking at events or preparing material, I like to attend conferences and listen to other speakers.  I’m not some crazy kind of stalker, or recluse; simply someone who enjoys being inspired by others and likes to see whats popular and ‘working’ in the industry right now.

I was recently invited to an evening event, where 3 speakers were billed (none of whom I’d heard speak before), all of whom had a well presented Speaker Bio, and 2 of whom were speaking on issues very close to me.  The event was less than 30mins drive from my home, and on an evening I had little else on.

Anything but inspirational

I attended with much interest, looking forward to being inspired by others and their stories.  However, what unfolded was anything but inspirational. The first speaker appeared to use her book as a permanent clip board, fixed within her hand, cover showing as if a mini sandwich board strapped to her hand!  It took me a while to determine WHY (other than the continued promotion of) would she so prominently hold this book in front of her.  It took me 10mins or so, to realise behind the book were a series of prompt cards for her, being cleverly hidden by the book.  I could begin to excuse this slightly if it wasn’t that she was using the prompt cards to remind her of her story!

If this was the first time I’d seen this, and by someone first entering the speaking arena I might have overlooked and forgiven her for nerves in front of their first audience, however by far it is not.

I’m ASTOUNDED at the amount of people who ‘profess’ to be motivational speakers, professional speakers, inspirational speakers and yet can’t remember 30,40,60 mins OF THEIR OWN material!

I’m NOT saying speakers are actors, or actors are speakers, however IF we were to make a comparison, an actor may be required to recite 2-3 hours (4-5 if your doing the classics like Shakespeare) of someone else’s material (often using words or phases perhaps NOT common to your own every day speech) and deliver it full of emotion and perfectly.

Therefore, the FIRST LESSON in becoming a speaker – KNOW your material!

Another speaker opted to use slides to support his presentation. I’m a big fan of slides after all “A picture paints a thousand words” and images can instantly invoke powerful emotion.  However, I’d prefer each slide not to be surrounded by a thousand words, which the speaker felt compelled to turn their back to the audience and read from each slide!

Perhaps they missed the vital lesson which advises LESS IS MORE.  In order for the image to be evocative, it needs to stand alone and consume the entire screen.  Ensure the image is CLEAR, RELEVANT, APPLICABLE. Give the audience to see it, consider it, engage with it, rather than flicking through endless slides simply because you know whats coming next!

SECOND LESSON in becoming a speaker – Use props appropriately.

The other speaker bounded onto the stage and immediately engaged with the audience. His voice was clear, the volume was just right and his tone pleasant to listen to.  I sat back in my chair and began to get inspired. However, began to get a creek neck, as I found myself continually following his frantic pacing up and down the stage! Up and down, speaking faster and faster, as he himself became more excited by his content. Faster and faster, louder and louder, left, right, left…..

He had NO understanding of owning the stage, about anchoring or time lines, how to utilise the space effectively instead of thinking it was a 5-a-side pitch and he needed to deliver his presentation whilst re-enacting all 5 players moves!  I quickly became distracted by is tireless movement, and found myself reaching for the Anadin before he came up for air!

THIRD LESSON in becoming a speaker –  Pace, Position, Posture

and finally, the CARDINAL SIN of speaking.

However, if there was ONE thing that angers EVERY audience more than anything else. If there was ONE THING that was guaranteed to make you memorable for ALL the WRONG reasons, and confirm your unlikely to EVER be invited to speak again…

Practice delivering content to a live audience, both small and large.  Know it front to back, back to front and inside out. There’s an ART I teach all budding speakers about their material, and sadly this speaker had deemed that wasn’t applicable to them! Because they were booked to deliver a 30 min keynote, and at 22 mins in, they announced,

“Now I’ve given you the background, I can begin!…”

TIMING is CRUCIAL, beyond ANYTHING else when speaking to others.  Respect for people and their time HAS to be the NUMBER 1 priority with any speaker, and acknowledging that any audience, EVERY audience is only granting you access to them and their time, whilst you are worthy and respectful of it!

It’s scary the amount of ‘speakers’ that arrive with what clearly is going to take them 2+ hours to get through for their 45min slot!

FORTH and FINAL LESSON in becoming a speaker – Know when to get off!

I know there are many styles of presenting, there are numerous theories surrounding engagement and audience participation. I understand everyone has to have their own individual take on how they present their story.  But a fundamental issue remains here: It’s not about you!  It’s always about THEM.

The difference between someone who speaks and a professional speaker, starts and ends with the audience, and the emotion you invoke within them to empower them to do or say or think differently from that moment onwards.  It’s not about the words you say or the stories you share, but the emotions you invoke within them which creates a lasting (sometimes life changing) impression.

Learning how to craft a speech that you know prior to even entering stage is an art, a craft so many profess to, yet so fewer ever take the time and consideration to master.


Listen to me…

My second quick story is the other side of speaking.  Not the motivational stage stuff, but the event and management of it!  The BUSINESS of speaking.I was recently approached by the organiser of an event (Not an event organiser) to enquire if I was available to speak at an event they were hosting this Autumn.  She had seen a previous post I had placed on LinkedIn and begun following me, then more recently watched a video I uploaded on Youtube.

I was recently approached by the organiser of an event (Not an event organiser) to enquire if I was available to speak at an event they were hosting this Autumn.  She had seen a previous post I had placed on LinkedIn and begun following me, then more recently watched a video I uploaded on Youtube.

She initially emailed asking if I might be available on the date for the event, and comments on how she had been inspired to call by my post and video.  She advised me more about the event, and in return I spoke about my experience and area of expertise as a speaker, and we agreed I would be a ‘good fit’ for their audience and required outcomes.

I asked if she’d like to go through my booking inquiry sheet over the phone or have it emailed to her. She advised she was happy to progress over the phone, so I began running through the list of questions I ask every enquirer in order to ensure we are both in agreement as to who, what, where, when and how this event is going to be the success it deserves to be.

Halfway through the form, she interrupted to advise me

“Oh my god, how do you know to ask all of this stuff? I just thought you’d turn up and speak!“

It appears she had taken very little of the questions I was asking into any consideration and was mildly panicking that the event was nowhere near as far through being planned as she had first thought, based on my questions!

I offered her our complimentary guide to planning a Successful Event which she very gratefully accepted and requested I also include the booking enquiry form to complete once she has taken everything else on the list into consideration!

I privately offered feedback to each of the three speakers in my first example, and am pleased to advise all took the observations and feedback well, and we are now engaged in working to review and amend the concerns I raised, to improve and propel them and their speaking careers forward.

The event organiser has returned both enquiry sheet and payment, and I look forward to presenting on their stage.

How to Add a Zero to your Business!

15th March 2017 By Jay Allen Leave a Comment

AddAZERO-logo

Most of the business owners I know, were looking forward to the 25th December, not for the turkey and all the trimmings, the odd glass or port and the odd mince pie, but for the opportunity to simply ‘close shop’ turn off the emails and the phone and have some down time!

However, for me it gave the perfect opportunity to catch up with a whole pile of books I’d been meaning to get through, and to come up with some BRAND NEW CONTENT!

As a business speaker I’m also looking to improve, and whilst the testimonials and feedback are always positive, there always the opportunity to further improve content or delivery.

This year, I’m particularly excited because my brand new keynote is something like I’ve never delivered before!  All the material is my own, its all been tested and I’ve got some amazing evidence through case studies (from my work as a success strategy coach within My TrueNORTH) to validate my findings.

Along with the keynote, I’m busy writing a book, recording a whole series of downloadable video’s and audio files and working with the IT team on a new microsite and all the SEO / Analytics data required to make this my best work yet!

In January 2017 I launched the ADD A ZERO Business Challenge, and this keynote supports this by challenging business owners to determine what it will take to ADD A ZERO!

The importance of feedback

7th May 2016 By Jay Allen

Feedback

The last chapter of the book is all based around feedback and its importance in our own journey of self development and personal achievements.

I’ve suggested several times both within the book, my blogs and video’s the power of a ‘Secret Shopper!’ someone who can offer us constructive feedback on the customer experience as it really is, not what we hope and perceive it to be.

It is therefore with both humble and grateful thanks that I share the most recent feedback we’ve received from other readers willing to post this on the books amazon page (It doesn’t matter where you purchased the book from, amazon is by far the largest and most public platform to be able to share this and so the method of choice)

5* GREAT BOOK: Simple, effective, great for those wanting a mindset change for business. Would recommended to those either starting out or wish to learn valuable lessons.

5* UNPRETENTIOUS, SIMPLE AND CLEARLY ARTICULATED: Books like this have been written before but this is different because this doesn’t read like a management text book and all the messages are very simple and too many people deliberately set out to make the simple as complex as possible. It is written in a language that is understandable, simple and unstuffy. Also, the book is economic on words – once you’ve got your message across, why say more. Concise and to the point……

5* A MUST READ: I read Jay Allen’s book after having the privilege of meeting him in person. The book is a no nonsense approach to practical solutions and common sense dictates where other have failed. Tied in with his personal experiences through the military, what Jay talks about becomes very real.

If you always do, what you’ve always done

1st April 2016 By Jay Allen

change

If you always do what you’ve always done, then you’ll always have, what you’ve already got

We know the quote, yet so many people in business and in life continue to do the same thing time after time after time expecting a different result.

I remember vividly joining the army.  I was a couple of years older than the majority of other lads joining into my platoon that September morning, as I’d already completed 2 years at college rather than joining straight from school.

I’d lived in my own flat, earned and managed my own money; I’d be independent for a few years already and thought I had a ‘head start’.

However there is a specific way to do everything in the army, from folding blankets to brushing your teeth, from ironing, shaving, polishing boots and walking EVERYTHING had to be taught to us as a ‘body of men’.

There is also the phrase “You can’t teach an old dog new tricks” but the Army were adamant they would try anyway, and so rather than teaching ‘kids’ straight from school what an iron was, I had to unlearn everything I’d previously done, to then learn the ‘right’ way of doing things.

It’s funny that when we learn something, or often teach something to ourselves, we find A way of doing it that works for us, but then become so entrenched in that being the ‘right’ way that we defend it to the hilt whenever challenged without considering whether a different way might actually be easier, less time consuming, less costly and simply BETTER!

I’ve learnt over time to subscribe to another well know quote:

Before you have an opinion, walk a mile in the other persons shoes

At least your then a mile away, AND you have their shoes!!!

Never be fearful of change, its actually the new constant!

Management Vs Leadership

21st December 2015 By Jay Allen

Management vs leadership

Leadership and management must go hand in hand. They are not the same thing. But they are necessarily linked, and complementary. Any effort to separate the two is likely to cause more problems than it solves.

Still, much ink has been spent delineating the differences. The manager’s job is to plan, organise and coordinate. The leader’s job is to inspire and motivate. The Author Warren Bennis composed a list of the differences:

  • The manager administers; the leader innovates.
  • The manager is a copy; the leader is an original.
  • The manager maintains; the leader develops.
  • The manager focuses on systems and structure; the leader focuses on people.
  • The manager relies on control; the leader inspires trust.
  • The manager has a short-range view; the leader has a long-range perspective.
  • The manager asks how and when; the leader asks what and why.
  • The manager has his or her eye always on the bottom line; the leader’s eye is on the horizon.
  • The manager imitates; the leader originates.
  • The manager accepts the status quo; the leader challenges it.
  • The manager is the classic good soldier; the leader is his or her own person.
  • The manager does things right; the leader does the right thing.

Perhaps there was a time when the calling of the manager and that of the leader could be separated. A foreman in an industrial-era factory probably didn’t have to give much thought to what he was producing or to the people who were producing it. His or her job was to follow orders, organise the work, assign the right people to the necessary tasks, coordinate the results, and ensure the job got done as ordered. The focus was on efficiency.

But in the new economy, where the value comes increasingly from the knowledge of people, and where workers are no longer undifferentiated cogs in an industrial machine, management and leadership are not easily separated. People look to their managers, not just to assign them a task, but to define for them a purpose. And managers must organise workers, not just to maximise efficiency, but to nurture skills, develop talent and inspire results.

The late management guru Peter Drucker was one of the first to recognise this truth, as he was to recognise so many other management truths. He identified the emergence of the “knowledge worker,” and the profound differences that would cause in the way business was organised.

With the rise of the knowledge worker, “one does not ‘manage’ people,” Mr. Drucker wrote. “The task is to lead people. And the goal is to make productive the specific strengths and knowledge of every individual.”

Outside of my role as international speaker and author of both Battlefield2Boardroom, The Road to Utopia and #ADDAZERO.  I am also the founder of My TrueNORTH the Ethical Coaching Consultancy.  We work with business owners to significantly and sustainably grow them and their businesses.  For a complimentary success strategy call, just email Enquiries@Mytruenorth.biz

7 Steps to Effective Communication

14th December 2015 By Jay Allen

Communication

Effective communication is an important part of business success. To establish good business communication, it helps to have a blueprint of the 7 C’s of effective communication. You can use your list of communication “C” words to create efficient communication at all levels of your company, and to help make interactions with customers more effective as well.

In business it pays to get to the point quickly. Effective business communication uses concise and straightforward language that gets the point across completely and in a manner that encourages efficient action.

Complete

Plan your business communication carefully so you get all of the information to your recipient the first time. If you leave out important information in your initial correspondence, that will cause a series of problems that will take time to repair

Conversational

It is important to present your information in a conversational tone that invites interaction, rather than a confrontational tone that can cause an argument. Effective communication presents the information in a manner that is not emotional but instead professional.

Clear

With a business communication, you sometimes get only one chance to make your point. If your information is misunderstood, you may not have the opportunity to correct it before it escalates into a problem. When you present your information, be sure to do so in a clear voice that allows every word to be understood.

Considerate

When speaking to business associates or customers, always open the conversation to questions and clarifications. When you finish a statement, allow a moment for the other person to ask a question before you go on to your next part. When you answer a question, be sure the answer is understood before moving on in the conversation.

Confidence

An air of confidence in your conversation helps add credibility to your information. Present your data with a clear and commanding tone that indicates that you know the subject you are speaking about and that the information being presented is valuable.

Check

Always check your data and facts before giving a business presentation of any kind. You may have useful ideas, but if they are accompanied by incorrect information, the power of your ideas is lost.

Outside of my role as an International Keynote speaker and author of this book, I’m also founder of the Ethical Coaching Consultancy, My TrueNORTH.  We work with business owners to help them overcome the hurdles they are currently facing to enable the significant and sustainable growth of both them and their businesses.

Having won a Global ‘Big Impact to Business’ Award as a keynote speaker specialising in the Clarity of your communication. I’m often billed as the speaker that combats your conversion communication.  To learn more simply email Jay@JayAllen.uk and lets have a conversation about how to upgrade your companies verbal and nonverbal communication.

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Our Most Popular FAQ's

About Speaking (2)

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What is a Keynote Speech?

According to Wikipedia, a keynote in public speaking is a talk that establishes the main underlying theme.

In corporate or commercial settings, greater importance is attached to the delivery of a keynote speech or keynote address because the keynote establishes the framework for the training that follows.

Duration

Most keynote addresses are 45 minutes to 90 minutes long (although there is no rule limiting it to a certain duration). In a relatively short period of time, the keynote speaker has to establish rapport, educate, entertain the audience, and leave them wanting more.

A keynote is also meant to inspire the attendees to want to be at the event and stay there from start to finish. It should also give them a “Call to Action” to want to learn, interact, and bring home tools from the event that can improve sales, overcome negativity, or help them do their everyday duties better.

Depth

The keynote speaker must know their subject inside and out, and be able to offer insights or possible actions that are easy to understand and hard to forget. This is often accomplished with humour, personal stories, or unusual accomplishments.

Most attendees are looking for a “black belt” in a subject from the keynote speaker, someone that’s been there and done it, rather than simply read up and recited it!  They should be able to incorporate your event theme, terminology and have a working knowledge of the work they perform and the challenges and obstacles they face.

Jay Allen – Opening Keynote

As your opening keynote, I take the time to research the audience.  That I am relevant, fun, and energising. That energy is then carried on by the other participants throughout the rest of the conference.

From the moment I enter stage, I get the audience engaged, they are ready to hear my message and any message to follow. I emotionally charge the audience on the premise: “They will not remember what you did or said, they remember how you make them feel.”

You can count on me to set the stage for the rest of your event, and start your event with laughter, much to think about, and make this event, one of the most memorable this audience have ever attended.

Jay Allen – Closing Speaker

As a closing keynote speaker, I work to incorporate the event theme.  Reference significant points  during the event and much more into this captivating close.

One of the main goals in a closing keynote, is to provide the audience with a revitalised “Call To Action” they take back with them and implement straight away.  Invite me to keynote if you want your event to end on a high, with everyone energised and driven to achieve YOUR objectives.

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I’ve just been tasked with finding a speaker, I’ve never done this before, what should I do?

OK, first—relax.

First determine your event audience, budget, date, and location. Only then will it be time to start researching speakers, either directly or through a speaker bureau, but either way, they will guide you through the process.

As a professional keynote speaker, our mission is to ensure your conference leaves the RIGHT lasting impression, and you the hero, by providing world-class resources and exceptional service (with some fun thrown in along the way).

Have you yet downloaded my Guide to planning a Successful Event?  It’s free, there’s no hidden agenda, simply a desire to ensure you’ve got everything covered.

You might also wish to book a call?

Again, NO hidden agenda, on more occasions than not, I’ll recommend at least 3-4 other speakers to every enquiry, based on my extensive knowledge of the speaker industry and the many speakers within it.

During the call I’ll help you to identify your exact needs. Only then can I help you find not only the right speaker on any given subject…but the best speaker for the event for your audience.

Selecting a speaker is a daunting process and choosing the right person from the thousands who claim to be amazing can seem impossible. Clearly knowledge and understanding of who’s who is key.

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About Jay (2)

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What are your credentials?

A little snippet of some of my achievements:

I originally qualified as a social worker before joining the British Army.

I served my country as a Rapid Deployment Advanced Trauma Medic, serving in military combat all over the world whilst supporting specialist front line deployment regiments.

Since leaving the service (Medical discharge) I have worked at boardroom / advisor level with 2 of the UK’s largest high street chains.  I have also worked at both Regional and National level with a Public Sector and Third Sector organisation

Moving from Employee to Employer, I have either bought, acquired or set up 4 of my own successful businesses, as well as co-founder 2 others.

I became a professionally published author in 2015, and again in 2017

I currently sit as Executive Strategy Lead for a CIC, Non Exec Board for a management Consortium, Chair of Trustee’s for a UK registered charity and Ambassador for another.

Becoming a professional speaker in 2011, and an international speaker (winning my first global speaking award) in 2013.

and finally, I am most humbled to have been added to the UK ‘Clear Business Thinking’ Power 100 in 2017.

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Who have you worked with?

Whilst my client list is extensive, there are some with whom I have signed a Non-Disclosure Agreement, and so not possible to list.

However, here is a flavour of some clients with whom I have previously worked:

  • National Health Service
  • Ministry of Defence
  • National Housing Federation
  • Care Quality Commission
  • Chartered Institute of Management Accountants
  • Chartered Management Institute
  • Chartered Institute of Marketing
  • Institute of Directors
  • British Chamber of Commerce
  • Federation of Small Businesses
  • Greater Manchester Police
  • Smith & Williamson
  • Triform Group
  • Know IT
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About Jay - On stage (2)

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How many people does Jay speak to at events?

From 1 people to 10,001 in a single audience, as long as they can see and hear that’s fine.

I have spoken at local, regional, national and international events globally. Presented for groups of over 10,000 people and spoken for small retreats working with small groups and one-on-one coaching.

I am equally comfortable at being both opening or closing keynote, a general session or break out session speaker, and spoken at corporate away days, training events, client reward conferences, awards ceremonies and after dinner engagements across the UK and extensively oversea’s.

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Can I audio or video record the presentation?

Some speakers do allow recording at no additional charge. Some do not wish to be recorded at all, and others agree to for an extra fee.

It is important to make your requests known in advance, prior to booking the speaker. Photography, filming or marketing should be discussed and agreed with the Speaker, so that all requests are included and agreed within the contract.

To remain transparent, my policy is that video/photography is accepted for internal non-commercial use, on the proviso I also get a copy of all footage prior to any editing. I very much support the use of video/photography for the promotion of the event, and happily provide a bespoke promotional video for clients shortly after booking has been confirmed.

However, having worked extremely hard to create content specifically for each audience, I take great pride in my work, as like yourselves have a business brand to protect.  Therefore, I have an ongoing commercial relationship with a specialist Intellectual Property Law firm, with whom provides a legal framework around the content I deliver. I therefore, do not agreed to any unauthorised recording of my presentation or the commercial use of such footage however gained without prior consent.

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About BOOKING Jay (2)

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Do you charge travel expenses?

For UK engagements quoted in British Pounds Sterling (UK engagements) expenses are included with the investment quoted.

For Non UK engagements quoted in ANY other currency, expenses are NOT included with the speaker investment but clearly shown separately within every quote. These will include Air/Ground transportation and are charged at cost only.

View my RATE CARD for my current requested investment to attend and present at your next event.

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Can we film you?

I would be delighted if you want to film the event, and strongly encourage this, if we both agree to the following conditions.

  1. You can make (and publish internally) videos of most of my presentations.
  2. However, this should NOT to be shared either outside the company (publicly) or commercially (for a fee).

This is to maintain a sense of exclusivity for other paying customers. I also respectfully request that ANY filming is shared with me, in its RAW uncut, unedited version.

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Testimonials

Kenneth Leach said…

I loved the definition of what an entrepreneur is, and made me consider if I’m an Entrepreneur or a Business Owner!  There was SO much great stuff Jay shared, I’m going to mull on that and not be as concerned about how people perceive me. I thoroughly recommend Jay to anyone looking to SCALE their business.

Managing Director

MOD said…

Allen is as motivating on stage and he was motivated to succeed within my Regiment. He has intrinsically linked the success we shared in Bosnia & Kosovo, with the success he is now demonstrating within his own business. Having recently presented his ‘Battlefield2Boardroom’ speech to both Junior Officers & Senior Non-Commissioned Officers as part of a resettlement conference, his understanding and humorous interpretation of transferable and non-transferable skills was the highlight of the entire event – Well done

Assistant Chief of Staff (Health)

Bob Mullard said…

Having had the privilege of hearing Jay a number of times, I can say unreservedly he is one of the greatest, most inspiring and thought provoking people I have ever met. From the moment he enters stage, he gets you in the palm of his hands and keeps you there transfixed as he moves you to another level – a truly professional, honest and no nonsense guy. You must see it to believe it. He is without doubt up there with the best.

CEO Triform Group

Terence Alan said…

I’ve just finished hearing Jay Allen deliver his Get Big or Go Home speech at the London ExCel Arena.

Deposit more than you Debit into the emotional bank balance

REALLY spoke to me and my business right now. I’m going to develop a game called U.N. Bingo as a result of Jay’s last slide, it really did make me think. We think we’re doing good in our business but are we really doing good? I love the suggestion of unlimited holidays – but can we really do that?…

Managing Director

Hannah.G said…

Jay’s Masterclass entitled GET BIG or Go Home, has turned the way we grade our customers on its head. I want to focus on building our raving fans and so grateful he shared how to accomplish this. It was insightful, engaging, very educational and most revealing. I’d recommend it to anyone serious about building long term relations with their clients.

Operations Director
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