Category: Effective communication

The importance of feedback

The last chapter of the book is all based around feedback and its importance in our own journey of self development and personal achievements.

I’ve suggested several times both within the book, my blogs and video’s the power of a ‘Secret Shopper!’ someone who can offer us constructive feedback on the customer experience as it really is, not what we hope and perceive it to be.

It is therefore with both humble and grateful thanks that I share the most recent feedback we’ve received from other readers willing to post this on the books amazon page (It doesn’t matter where you purchased the book from, amazon is by far the largest and most public platform to be able to share this and so the method of choice)

5* GREAT BOOK: Simple, effective, great for those wanting a mindset change for business. Would recommended to those either starting out or wish to learn valuable lessons.

5* UNPRETENTIOUS, SIMPLE AND CLEARLY ARTICULATED: Books like this have been written before but this is different because this doesn’t read like a management text book and all the messages are very simple and too many people deliberately set out to make the simple as complex as possible. It is written in a language that is understandable, simple and unstuffy. Also, the book is economic on words – once you’ve got your message across, why say more. Concise and to the point……

5* A MUST READ: I read Jay Allen’s book after having the privilege of meeting him in person. The book is a no nonsense approach to practical solutions and common sense dictates where other have failed. Tied in with his personal experiences through the military, what Jay talks about becomes very real.

7 Steps to Effective Communication

Effective communication is an important part of business success. To establish good business communication, it helps to have a blueprint of the 7 C’s of effective communication. You can use your list of communication “C” words to create efficient communication at all levels of your company, and to help make interactions with customers more effective as well.

In business it pays to get to the point quickly. Effective business communication uses concise and straightforward language that gets the point across completely and in a manner that encourages efficient action.


Plan your business communication carefully so you get all of the information to your recipient the first time. If you leave out important information in your initial correspondence, that will cause a series of problems that will take time to repair


It is important to present your information in a conversational tone that invites interaction, rather than a confrontational tone that can cause an argument. Effective communication presents the information in a manner that is not emotional but instead professional.


With a business communication, you sometimes get only one chance to make your point. If your information is misunderstood, you may not have the opportunity to correct it before it escalates into a problem. When you present your information, be sure to do so in a clear voice that allows every word to be understood.


When speaking to business associates or customers, always open the conversation to questions and clarifications. When you finish a statement, allow a moment for the other person to ask a question before you go on to your next part. When you answer a question, be sure the answer is understood before moving on in the conversation.


An air of confidence in your conversation helps add credibility to your information. Present your data with a clear and commanding tone that indicates that you know the subject you are speaking about and that the information being presented is valuable.


Always check your data and facts before giving a business presentation of any kind. You may have useful ideas, but if they are accompanied by incorrect information, the power of your ideas is lost.

Outside of my role as an International Keynote speaker and author of this book, I’m also founder of the Ethical Coaching Consultancy, My TrueNORTH.  We work with business owners to help them overcome the hurdles they are currently facing to enable the significant and sustainable growth of both them and their businesses.

Having won a Global ‘Big Impact to Business’ Award as a keynote speaker specialising in the Clarity of your communication. I’m often billed as the speaker thats combats your conversion communication.  To learn more simply email Enquiries@MyTrueNORTH.Biz and ask about our complimentary coaching call offer.

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