In 2012, I was nominated by a client for a Global Entrepreneurs Awards. I was extremely flattered, but did little about it. Some weeks later, I was informed the nomination had been successful and I’d won a ‘Big Impact to Business’ award. Over the coming weeks and months enquiries were up, social media interaction was up, sales were up, everything became much easier with a third party endorsement. I immediately went on the offensive and proactively MARKETED the award winner EVERYWHERE!
This proven so successful at marketing my winning status, I was contacted by the Global organisers of the awards to share with others my own experiences on the impact this award had had for me and my business! (I went on to win a further ‘Big Impact to Business’ for this speech in 2013!)
Having visited many business premises recently, I’ve noticed the growing amount of Awards on display, especially ‘Growing Business’ and ‘National Business’ Awards.
There are many ways in which being nominated, shortlisted and winning can have a positive impact on you and the future of your business, here are but a few:
- Differentiation. As each business strives to achieve stand out in an increasingly difficult and changing market, awards set a company apart from competitors and differentiates the quality of its achievements from others.
- Visibility. Awards can make you and your products/services more visible. They can attract new customers and potential investors by giving an organisation an edge over its competitors.
- Validate. Awards speak volumes about a business and services and provide third party endorsement of your achievements. Being nominated or shortlisted can be helpful because it places you at the forefront of your genre and industry.
- Testimonials. Being shortlisted or wining an award serves as testament to a company’s work ethic, dedication and unique specialty. The award attracts further custom from area’s you may not have initially considered who will be more likely to consider a company for work over another if it has won an award. It also serves to reinforcing the loyalty of existing customers.
- There are also the undisputed facts: 63% increase in operating income and 39% growth in sales when compared to non-winners.
Consider the benefits and the positive impact awards can have on employees, existing customers, prospects and the company itself, it can be hugely important to make submission for awards a critical part of your current and future marketing strategy.
A recent study compared the financial performance of 120 award winning companies across Europe of a similar size and operating in the same industries. The financial performance was tracked over 11 years. The study found that the award winning companies showed improvements in financial performance just one year after winning the award.
Three years after receiving an award, the 120 winning companies outperformed the comparison companies by an average of 17% for sales and 36% share value. During the final year, the performance was tracked, the award winning companies experienced even greater increases with sales growing by an average of 77% more and operating income by 18% more.
[Source: University of Leicester for the British Quality Foundation and the European Foundation for Quality Management]
Ironically since first writing this article, ‘Battlefield2Boardroom’ has also won a National Publishers ‘Innovations’ Award! so I guess it’s all about revisiting the PR team again and practicing what I preach!
As an International keynote speaker, having won 2 Global Entrepreneur ‘Big Impact to Business’ Awards as such, I am available to provide Keynote speeches, masterclasses, workshops, presentations. Just visit My Speaker Website or email or call for further details