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Motivational and International Keynote Speaker Jay Allen

x2 Global Award Winner

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You are here: Home / FAQs / What is a Keynote Speech?

What is a Keynote Speech?

1st January 2019 By Jay Allen Leave a Comment

According to Wikipedia, a keynote in public speaking is a talk that establishes the main underlying theme.

In corporate or commercial settings, greater importance is attached to the delivery of a keynote speech or keynote address because the keynote establishes the framework for the training that follows.

Duration

Most keynote addresses are 45 minutes to 90 minutes long (although there is no rule limiting it to a certain duration). In a relatively short period of time, the keynote speaker has to establish rapport, educate, entertain the audience, and leave them wanting more.

A keynote is also meant to inspire the attendees to want to be at the event and stay there from start to finish. It should also give them a “Call to Action” to want to learn, interact, and bring home tools from the event that can improve sales, overcome negativity, or help them do their everyday duties better.

Depth

The keynote speaker must know their subject inside and out, and be able to offer insights or possible actions that are easy to understand and hard to forget. This is often accomplished with humour, personal stories, or unusual accomplishments.

Most attendees are looking for a “black belt” in a subject from the keynote speaker, someone that’s been there and done it, rather than simply read up and recited it!  They should be able to incorporate your event theme, terminology and have a working knowledge of the work they perform and the challenges and obstacles they face.

Jay Allen – Opening Keynote

As your opening keynote, I take the time to research the audience.  That I am relevant, fun, and energising. That energy is then carried on by the other participants throughout the rest of the conference.

From the moment I enter stage, I get the audience engaged, they are ready to hear my message and any message to follow. I emotionally charge the audience on the premise: “They will not remember what you did or said, they remember how you make them feel.”

You can count on me to set the stage for the rest of your event, and start your event with laughter, much to think about, and make this event, one of the most memorable this audience have ever attended.

Jay Allen – Closing Speaker

As a closing keynote speaker, I work to incorporate the event theme.  Reference significant points  during the event and much more into this captivating close.

One of the main goals in a closing keynote, is to provide the audience with a revitalised “Call To Action” they take back with them and implement straight away.  Invite me to keynote if you want your event to end on a high, with everyone energised and driven to achieve YOUR objectives.

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About Jay (2)

a

What are your credentials?

A little snippet of some of my achievements:

I originally qualified as a social worker before joining the British Army.

I served my country as a Rapid Deployment Advanced Trauma Medic, serving in military combat all over the world whilst supporting specialist front line deployment regiments.

Since leaving the service (Medical discharge) I have worked at boardroom / advisor level with 2 of the UK’s largest high street chains.  I have also worked at both Regional and National level with a Public Sector and Third Sector organisation

Moving from Employee to Employer, I have either bought, acquired or set up 4 of my own successful businesses, as well as co-founder 2 others.

I became a professionally published author in 2015, and again in 2017

I currently sit as Executive Strategy Lead for a CIC, Non Exec Board for a management Consortium, Chair of Trustee’s for a UK registered charity and Ambassador for another.

Becoming a professional speaker in 2011, and an international speaker (winning my first global speaking award) in 2013.

and finally, I am most humbled to have been added to the UK ‘Clear Business Thinking’ Power 100 in 2017.

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a

Who have you worked with?

Whilst my client list is extensive, there are some with whom I have signed a Non-Disclosure Agreement, and so not possible to list.

However, here is a flavour of some clients with whom I have previously worked:

  • National Health Service
  • Ministry of Defence
  • National Housing Federation
  • Care Quality Commission
  • Chartered Institute of Management Accountants
  • Chartered Management Institute
  • Chartered Institute of Marketing
  • Institute of Directors
  • British Chamber of Commerce
  • Federation of Small Businesses
  • Greater Manchester Police
  • Smith & Williamson
  • Triform Group
  • Know IT
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Testimonials

Kate said…

Over the course of one masterclass, Jay has absolutely blown my mind. He has such a different way of thinking. I’ve taken away so much but am really going to take time to think about how to implement even one or two of the many golden nuggets he shared, which I know each and every one will make a huge different to me and my business.

Managing Director

George Anderson said…

Jay is a gifted speaker and presenter whom I have had the pleasure to hear on several occasions, and I can recommend him with confidence.

Chairman, WPA Healthcare

Hannah.G said…

Jay’s Masterclass entitled GET BIG or Go Home, has turned the way we grade our customers on its head. I want to focus on building our raving fans and so grateful he shared how to accomplish this. It was insightful, engaging, very educational and most revealing. I’d recommend it to anyone serious about building long term relations with their clients.

Operations Director

Emma Smailes said…

I have had the pleasure of hearing Jay Allen as keynote speaker and presenter on a number of occasions and subsequently booked him to speak at several Regional events & 2 National Events (National Annual Conference 2013 & 2015). Whilst each event has had a very different audience, both in regard to size and profession; attendees at all events have reported to find him ‘both highly informative and utterly inspirational’. Jay is great fun and very easy to work with and a great contact to have!

FSB Regional Event Coordinator

Kenneth Leach said…

I loved the definition of what an entrepreneur is, and made me consider if I’m an Entrepreneur or a Business Owner!  There was SO much great stuff Jay shared, I’m going to mull on that and not be as concerned about how people perceive me. I thoroughly recommend Jay to anyone looking to SCALE their business.

Managing Director
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